MITRE ANNOUNCES RENEWAL OF SCOTTISH PROFESSIONAL FOOTBALL LEAGUE PARTNERSHIP WITH LAUNCH OF NEW MATCH BALL
The Delta Hyperseam, Mitre’s most technologically advanced football, has today been announced as the Scottish Professional Football League’s Official Match Ball for the 2015/16 season.
The new ball marks a renewed partnership deal that will see Mitre Sports International continue as Official Ball Partner of all SPFL leagues – the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 – for a further four years.
Mitre has been the Official Ball Partner of Scottish league football, supplying the latest technology to all teams, since 1998.
The 42 SPFL clubs have kicked off the new season with the Delta Hyperseam Fluo, a new innovation from the British football brand, which combines the benefits of both stitched and bonded balls.
Neil Doncaster, SPFL chief executive, said: “It is fantastic news that the SPFL has extended its relationship with Mitre and the new Delta Hyperseam ball is sure to add even more colour to the Scottish football season.
“This is an improved deal for the SPFL and its member clubs which is more welcome news as the new season gets up and running and all supporters are looking forward to their team finding the back of the net with the new ball.”
Jon Godden, Managing Director at Mitre Sports International commented: “We are really proud of our partnership with The Scottish Professional Football League. Football is a big part of Scottish culture and we will continue to work together to improve the quality of the game. Innovation is at the heart of Mitre’s brand values and we are pleased to be able to deliver the latest ball technology to the Scottish Professional Football League clubs and players.”
To celebrate its on-going partnership with the Scottish Professional Football League and maximise awareness of its new professional range, Mitre has launched its new #madewithmitre creative campaign.
Looking to acknowledge the role Mitre footballs have played over the last 17 years and the moments that will continue to be made over the next four years, the campaign will be supported with trade advertising, PR, social media as well as inclusion in Scottish Professional Football League match day programmes.
For more information about Mitre visit www.mitre.com.